The moment Schneck became real.
It started on a flight home to New York.
Airports were beginning to reopen. Travel was slowly starting to return. On that particular flight, Runnako found herself unusually cold, which was strange, because being cold on a plane had never really bothered her before.
Sitting there, trying to get comfortable, she thought to herself:
"I wish I had a shawl attached to my neck pillow."
She could have asked for a blanket. But she wanted something different. Something cozy. Something warm. Something she could keep and use again and again, on the plane and long after she landed.
Concept rendering. Final product may vary.
That night, she called one of her girlfriends and told her about the idea. Her friend loved it. Being human, Runnako didn't jump right in. She waited. She traveled more. And the more she traveled, the more she noticed the value of what she had envisioned. Eventually she told herself, "You need to move forward with this. Take the chance." So she did.
As she continued developing the idea, that same girlfriend said something that opened her eyes to something bigger:
"I wish Schneck had been around when my mom was going through chemotherapy. The treatment room was always so cool, and this would have made her feel so warm and cozy."
Concept rendering. Final product may vary.
That stayed with her.
What started as a simple solution to her own discomfort on a flight became something much bigger. Schneck could bring warmth, comfort, and a sense of coziness to people in many different situations. Travelers. Patients. Caregivers. Anyone who spends long periods sitting still.
Schneck was born from a moment of discomfort, but it grew from a desire to bring comfort to others.